Exclusive Items Flyers

FreshPress
Alerts
FreshPress Plus
Chef's Toybox
Local Flavor
Organic Patch

Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint1 day ago
Spinach is one of those versatile greens that works on so many levels. From fresh salads and grain bowls to sautéed sides and hearty entrées. 🥬✨ It adds vibrant color, a tender texture, and mild earthy flavor that pairs beautifully with citrus, garlic, cheeses, and proteins like chicken or salmon.

Whether you’re tossing it into pasta, layering it in a breakfast frittata, or serving it sautéed with garlic and olive oil as a simple side, spinach brings nutrients and flavor to every dish. Chefs love it because it’s easy to work with and elevates both classic and creative menu items.
FreshPoint
FreshPoint5 days ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint7 days ago
It's Wallpaper Wednesday...and we are talking about our cutting fresh solutions with FreshPoint FreshCuts®!

When you buy FreshCuts you get more than just a fajita mix of brightly colored peppers, you are getting convenient and ready to use fresh produce—perfect when labor is top of mind.

Add a little color to your workspace with this vibrant desktop wallpaper. ⁠Click the link to download the wallpaper and then scan to see this month’s recipe idea of Steak Fajitas which features our FreshCuts Pepper Fajita Mix 🫑, Buckhead & Newport Meat and Seafood's succulent flank steak 🥩, and some delicious seasoning 🧂 from European Imports 🖥️

https://bit.ly/4pG8Ti3
FreshPoint
FreshPoint2 weeks ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint2 weeks ago
Say goodbye to winter, spring is finally here! 🌸🌱 Time to freshen up your menu and celebrate the season!
FreshPoint
FreshPoint
FreshPoint2 weeks ago
Peas are more than just a side ingredient, they’re a menu opportunity.

They are a versatile feature that work well across various menus and pair well with proteins. Highlighting peas now means helping chefs capitalize on freshness, create standout dishes, and drive repeat orders while the ingredient is at its best.

#OurFirstNameIsFresh

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager


Location data powered by OpenStreetMap | Search functionality uses free geocoding services