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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint9 hours ago
Why is this time of year so important to our industry?

During the annual field transition, fall weather can be erratic as warm and cool temps alternate while the season changes...and this will have an effect on produce in the field.

Our QA team is in the field inspecting what makes the cut and keeping us all in the loop via the FreshPress.

Click the link to read more: https://www.freshpoint.com/news/fresh-things-video-what-is-the-annual-produce-field-transition
FreshPoint
FreshPoint1 day ago
Black Plums: Fall’s Bold, Flavor-Packed Gem

· Ancient Roots: Black plums have been cherished for centuries in East Asia and feature prominently in traditional dishes.

· Culinary Versatility: Perfect for glazes, compotes, chutneys, and tarts — a true seasonal star.

· Cultural Significance: In many cultures, plums symbolize good fortune and are celebrated in festive dishes.

Small fruit, big flavor, and a slice of culinary history!

#FunFacts #PeoplePassionProduce
FreshPoint
FreshPoint3 days ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint3 days ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint5 days ago
Persimmons are luscious, colorful, and packed with fall flavor — a perfect ingredient to elevate seasonal menus. 🍂⁠

Chefs can slice them fresh for salads, roast them to intensify their natural richness, or purée them into sauces, dressings, and desserts. Their silky texture and bright, honeyed notes pair beautifully with warm spices, creamy cheeses, and savory proteins.⁠

A simple way to add color, depth, and a touch of elegance to any fall dish. 👨‍🍳
FreshPoint
FreshPoint
FreshPoint6 days ago
Today and every day, we honor the brave men and women who have served our country. Thank you for your courage, sacrifice, and dedication.

#VeteransDay

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager