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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint3 days ago
FreshPoint Denver Gives Back

Every two weeks, FreshPoint Denver donates 250 produce boxes to the Struggle of Love Foundation, providing a healthy selection of fruits and vegetables for families. Whenever possible, these boxes feature locally grown or seasonal produce, along with educational information about the farmers who grow it.

#FreshPointCares #OurFristNameIsFresh #GiveBack
FreshPoint
FreshPoint4 days ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint5 days ago
Bold in color and flavor, bell peppers bring natural sweetness, crisp texture, and vibrant plate appeal when at peak season.

Their versatility shines across cuisines—think fajitas, ratatouille, roasted pepper soups, or stuffed as a hearty side.

Contact your sales consultant today to add them to your next order.

#PeoplePassionProduce #EatSeasonal #EatTheRainbow
FreshPoint
FreshPoint
FreshPoint6 days ago
It's Wallpaper Wednesday...and this month we are talking about Winter Squash! As we get into the heart of the fall season, the beauty and menu versatility of winter squash can’t be beat.

Trees are going to be changing their colors, let's change up our desktop workspaces as well! Click the link to download. 🖥️ #peoplepassionproduce #‎ourfirstnameisfresh https://bit.ly/3PfP8NF
FreshPoint
FreshPoint1 week ago
Come grow with us! ⁠

Do you or someone you know have a passion for produce? We are hiring people that are motivated and eager to grow. Are you a self-starter that likes to work with people? FreshPoint Denver has an excellent opportunity for growth as a Night Warehouse Selector.

FreshPoint is North America’s leading produce distributor. Are you ready to start your fresh career move? ⁠

⁠Click the link in below to learn more about this role and other openings. ⁠

https://careers.sysco.com/en/job/denver/night-warehouse-selector/1105/82466562736

#PeoplePassionProduce #NowHiring #Careers #Employment
FreshPoint
FreshPoint1 week ago
🍎 Favorites from Talbott Farms

With fall around the corner, it’s time to bring out the season’s best flavors, including Talbott Farms apple cider.

Available in traditional and spiced varieties, these ciders are perfect for adding depth to sauces and glazes, complementing desserts, or featuring as a special seasonal beverage.

Available locally at FreshPoint Denver.

Click the link in below to learn more about one of our FreshPoint local farms.

https://local.freshpoint.com/store_page/talbott-farms-inc/

#OurFirstNameIsFresh #PeoplePassionProduce #FarmFresh

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Dean Rotan
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations

Jermaine Lawton
VP of Production

WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager